Celeb. Gist

OMG: Korede Bello Breaks down In The Industry

What is happening to Korede Bello? This is a question on the minds of numerous Nigerians ever since he gave us his last hit song, ‘Godwin’ in 2015.

Recall that Korede Bello came into the Nigerian music scene in 2014 after he was signed to Mavin Records. Upon signing to Mavin Records, Korede Bello released his debut single ‘African Princess’ which was highly welcomed by Nigerians.

However, he scored a major one with ‘Godwin’, a song that was on the lips of every Nigerian at that time. The song was nominated for 2015 hottest single of the year at the Nigeria Entertainment Awards, the Headies 2015 Best Pop Single which he won and at the 2016 MTV Africa Music Awards, where it was nominated for song of the year.

Following this, Korede Bello struggled to score a hit in 2017, as his self-titled album, Beloved did not receive the expected attention, despite Wizkid posting and promoting it on his social media handles.

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Korede’s inability to score a major hit with the album saw him experimenting with different sounds, as his musical direction has changed from what he is known for.

In 2018 alone, the singer released a whooping eight songs- ‘Together’, ‘Sote’, ‘Stamina’, ‘Champion’, ‘Work It’, ‘Bless Me’ and ‘Melanin Popping’, all of which have failed to make a major mark like ‘Godwin’ in the mainstream.

On Youtube, ‘2geda’ is the most streamed of all his releases in 2018 with about 494,000 views in the first three months. With his fan base, Korede Bello could have expected better, but has not done badly considering the variables.

These days, the singer has taken to social media account to engage his fans, while he tries to rediscover his mojo. While he does this, the question many fans are asking is ‘What is happening to Korede Bello?’ Only time will tell.

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